Pricing Simulator

The Pricing Simulator shows what a pricing change would bill before you make it. You choose a set of customer accounts and a past billing period. You define one or more pricing scenarios. Alguna then prices each account under each scenario and shows the revenue impact. Use it before a price increase, a new tier structure, a discount change or a packaging change, when you need to know which accounts go up or down and by how much. Simulations do not change subscriptions or invoices. The real records change only when you choose to turn a scenario into a plan or subscription. For how pricing flows into billing, see How Alguna works. The Pricing Simulator is available in the dashboard only. There is no public API for simulations.

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Key concepts

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Create a simulation

Open Pricing Simulator and select New Simulation. The Create Simulation dialog has two steps.

1. Simulation: enter a Name, an optional Description and the Currency the results are shown in.
2. Initial Version: choose the Simulation period, then choose how to pick accounts:
   • Custom: select the Accounts to include. At least one account is required.
   • Plan: select a plan. Alguna includes every account with a subscription on that plan and adds a baseline scenario that uses the plan’s current pricing.

Select Create Simulation to open the new simulation. Usage for metered products comes from the usage events recorded for each account in the simulation period.

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Add scenarios

Each scenario is one pricing option you want to test. Add a scenario from the scenario tabs:

• Empty scenario starts a scenario with no products.
• Use existing copies a scenario that is already in the version.

When you add a scenario through the Add Scenario dialog, you can choose a Source Type: In a scenario you can:

• Select Add Product to add products from your catalog.
• Change the pricing model, prices and tiers of each product.
• Set custom terms: a discount (percentage or fixed), a Minimum Spend, a Maximum Spend and the billing interval.

Scenarios can be renamed, duplicated and deleted while the version is editable.

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Run the simulation

Select Run Simulation to price every account under every scenario. The version needs at least one scenario. The run happens in the background, and its status is shown on the page: Queued, Running, Completed, Failed or Cancelled. Select Cancel Run to stop a run that is in progress. A version cannot be edited while a run is in progress. After a version has run, its scenarios and settings are locked so the results always match the inputs. To try changes, select New Version. The new version copies the scenarios, accounts and period of the version you are on. Use the version menu to switch between versions. The most recent one is marked as latest.

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Review results

Results are shown in three tabs.

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Overview

The scenarios, with a summary card for each one and a chart of revenue impact against the baseline. Switch between Total and MRR to see the figures as total billed in the period or as monthly recurring revenue.

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Account Analytics

Compares one scenario with the baseline, account by account. Choose the scenario to compare. The tab includes:

• Account Impact Distribution: how many accounts fall into each band of percentage change.
• Account Impact Scatter: each account’s change, plotted against its current revenue.
• Top 10 Winners and Top 10 Decreases: the accounts with the largest increases and decreases.
• Discount Efficiency and Price Sensitivity by Customer Tier.
• A results table with one row per account.

Open an account from the results to see its simulated line items, subtotal, adjustments, total and usage breakdown.

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Top Line Analytics

Shows revenue across all selected accounts:

• Revenue Over Time: simulated revenue across the period for each scenario.
• Product Revenue Mix and Charge Type Breakdown: where revenue comes from.
• Revenue Concentration: how evenly revenue is spread across accounts.

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Use a scenario’s pricing

After a run, you can turn a scenario into a real object. Open Use pricing on the scenario.

• Create plan: opens a new plan with the scenario’s products and prices filled in, for you to review and save. See Plans.
• Create subscription: pick an account. Alguna creates a draft subscription for that account with the scenario’s pricing and opens it. The draft has no effect on billing until you activate it. See Subscriptions.

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Permissions

To see simulations, a role needs permission to view simulations. To create, edit and run simulations, or to use a scenario’s pricing, a role needs permission to manage simulations. See Team and roles.

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FAQ

Does running a simulation change invoices or subscriptions? No. Live records change only when you use Create plan or Create subscription. Even then, the new subscription starts as a draft. Can I change a scenario after the simulation has run? Not in that version. Select New Version to get an editable copy, make your changes, and run it again. The earlier version keeps its results. Which usage does the simulation use? The usage events recorded for each account in the simulation period, priced under each scenario’s pricing.